Media Center

Media Center

The latest brochures, stories, photos, videos and other current information on the people and products of CLAAS.

Media Center

Media Center

The latest brochures, stories, photos, videos and other current information on the people and products of CLAAS.

Harvest Times

"Harvest Times" is a quarterly publication providing the very latest information about CLAAS products, parts, service and special offers available through our exclusive dealer network. This newsletter has recently evolved from two separate editions focused on "Grain Harvest" and "Hay & Forage" products. The newsletter has since been combined into one edition featuring the entire CLAAS line in North America. It is available in print and online.

Summer 2017

For some of us, harvest time has come and gone. For others, it will be starting before we know it! Between all the busy work, be sure to take a break and read up on the latest happenings at CLAAS!

  • Hard work is getting easier.

    Farming is hard work. It takes steady nerves, a dedication to the land and its resources, and the know-how to get the most out of every acre. At CLAAS, we’re honored to be part of this great industry, and we strive to make it just a little bit easier to get all that hard work done.

    After all, our business grew out of the Claas family’s love of farming, combined with a talent for developing technology to make things work in new and improved ways.

    As you read through this issue of Harvest Times, I hope you get to know our company better, and we look forward to continuing to work with you to make farming just a little bit easier.


    Best regards,

    Bob Armstrong, Editorial Director

  • EMPLOYEE SPOTLIGHT: Brandon Olstad

    “At CLAAS there’s a family feel in the very culture here.”

    “My current position was new to the organization, created to give CLAAS a greater voice in precision agriculture as it relates to North America,” he says. “It’s really fast paced. When I first started, I knew it was going to be a challenge, but it's been a great opportunity to create, innovate, and make progress for our company.”

    Brandon Olstad didn’t plan on working for CLAAS. But when he was searching for a summer job while studying communications at the University of Nebraska-Lincoln, his father made a suggestion that changed his life.

    His father, Rick Olstad, was a long-time CLAAS employee and told Brandon that CLAAS was hiring summer interns and encouraged him to apply.

    “I worked a couple of summers in assembly, just to pay for college,” Brandon says. “My last summer in college, I interned in the marketing department.”

    That’s how what started as a way to pay for his education turned into a devoted career.

    “I wouldn’t have thought of seeking out a career at CLAAS on my own,” he says. “My dad has been here for over 20 years now, but I never really thought about it until he suggested it. Once I came on board, I fell in love with the products and the CLAAS culture.”

    After he graduated, Brandon started as the Farm Show Coordinator and Marketing Specialist, and eased into his current role of Platform Manager for the EASY (Efficient Agriculture Systems) product line.


    A “day in the life”

    Brandon focuses on three core responsibilities.

    Product management

    “I work with CLAAS division E-Systems, developing proprietary CLAAS technology solutions, like TELEMATICS,” he says.

    “I help develop products to fit our North American market by doing market research, getting in the field to talk to our dealers and customers, and then creating a  trajectory so we can ensure our technology is at the forefront.”

    Business development

    This part of his job depends highly on asking questions. If Brandon finds that growers have a technical need that is a gap in the CLAAS offering, he works to fill the gap by strategically creating partnerships with top precision ag companies to provide the proper outcome.

    “We work on integration with technology companies like Ag Leader and Trimble to bring positive, convenient and beneficial solutions to our customers,” says Brandon.

    Marketing strategies

    Brandon works with the CLAAS marketing department to form go-to-market approaches for the CLAAS brand and technology products. He applies the strategy to effectively communicate  features, benefits, and technical aspects of the precision ag product portfolio.

    “We have a great technology offering, but part of that is sound outbound communication to make people aware of our capabilities,” explains Brandon.


    A family business

    CLAAS has always been a family-based business, and Brandon says that’s one of the reasons he enjoys it so much. Not only does his father still work as a logistics technician, but his older brother, Rick Olstad Jr., is a team leader in final assembly.

    “We’re certainly not unique, because many families are working together at CLAAS,” Brandon says. “Since it’s a family-owned company, family members in the company are celebrated. At CLAAS there’s a family feel in the very culture here.”

  • CLAAS on Your Farm Parts

    Corn harvest is coming soon!

    Make sure your combine is ready to go to the field with only CLAAS Original Parts. See your participating CLAAS dealer to find out about our On Your Farm Parts program.

    tinyurl.com/onfarmparts

  • How the West Was WON

    CLAAS hits the fields with the “Winning the West demo tour

    CLAAS recently showed growers in the Western United States how they can tame their land with quality balers, mowers and rakes. During the Winning the West Harvesting Tour, growers and operators were able to see several machines in action and get answers to their questions.


    The 5-stop tour featured the QUADRANT 3300 baler, the DISCO 1100 triple mower conditioner and the LINER 3100 rake.

    The Products

    The QUADRANT baler was the best known of the products, though most growers in attendance hadn’t yet had the opportunity to closely examine the efficiency of the cut, bale quality and the knotting process.

    “People were amazed by the QUADRANT,” says North American Baler and Hay Tool Project Manager Andreas Saile, “especially the throughput, bale density and the easy design of the knotter system. They had never seen anything like it.”

    This was also the first chance that most growers in attendance had the opportunity to look in detail at the DISCO 1100 triple mower, and they certainly saw many advantages of the large working width and MAX CUT cutter bar.

    “We opened a lot of eyes with the triple mower,” says CLAAS Regional Sales Manager for the West, Agustin Luis. “The quality of cut is critical to the baling process, and the DISCO mower conditioner delivered in spades.”

    “Growers were impressed with the speed and quality of the DISCO mower and the LINER rake,” Saile says. “They also appreciated the quality workmanship and ease of maintenance.”

    The floating suspension and variable working widths were the focus on the LINER rake.

    The People

    Saile says the dealers were instrumental in making the tour come together.

    “The CLAAS dealers are the most important and effective way to get things done,” he says. “We really count on them, and they have great relationships with their customers. They are the consultants for growers and are our partners in the field.”

    Luis says the growers that attended Winning the West were highly interested in the products and had plenty of technical knowledge, but they were also curious about CLAAS as a company.

    “They are always impressed that we are still a family-owned  company,” he says. “We were really happy to tell them about our history and let them know that we are continuously looking for new and improved ways to farm. CLAAS has always been about combining a love of agriculture with technology.”

  • TECH TALK: Hashtag to Win!

    You Could Win CLAAS Oakley® Sunglasses

    The #farmEASY contest is back by popular demand for the 2017 harvest season. It’s your turn to talk tech. Post about CLAAS technology on your farm to show your tech savvy ways. You will not only showcase your precision ag IQ, but you could also win a limited edition pair of CLAAS Oakley® sunglasses.

    “The #farmEASY contest is a great way to have an online conversation focused around CLAAS and precision ag technology,” stated Brandon Olstad, EASY Technology Platform Manager at CLAAS. “It creates a social media community of growers that can share and see how others use CLAAS technology within their operation to be more productive and efficient.”

    Here are examples of products to post about: Variable Rate Harvesting™ technologies (CEMOS AUTOMATIC, CRUISE PILOT, AUTOMATIC CHOP LENGTH, AUTOFILL, etc.), TELEMATICS, Ag Leader, Trimble, Reichhardt, SMS, and Trimble Ag Software.

    CLAAS will also post tips and tricks, information and training resources, industry insights, and helpful hints about EASY technology along the way.

    The #farmEASY contest runs from June 1, 2017, through October 31, 2017. For further details and information visit claas.com.


    Participation and entry is EASY.

    1. Post on Facebook or Twitter about CLAAS precision ag using #farmEASY for a chance to win.

    2. Like us on Facebook (@CLAAS.NorthAmerica) or follow us on Twitter (@CLAAS_America) to        

        learn more about EASY technology.

  • JAGUAR 970 Headlines German Embassy Open House

    Each year, the European Union Embassies and the EU Delegation to the United States open their doors to the public for a day of fun, food and culture. During the 2017 EU Open House, about 8,000 people visited the German Embassy, where the CLAAS JAGUAR 970 Forage Harvester took center stage.

    The North American sales company showed the JAGUAR to serve as an example of the healthy trade business Germany has with the U.S., while highlighting the technology, engineering and workmanship that goes into each machine.

    Peter Wittig, German Ambassador to the United States and host for the German Open House, said, “By showcasing a huge harvester, the JAGUAR 970, CLAAS illustrated the importance of technology in today’s agricultural sector and its efforts to provide food to people worldwide.”

    CLAAS is a German family-owned business, but their harvesters have been at work on American soil since the 1950s.

    CLAAS isn’t just an importer to the U.S. They employ approximately 400 people throughout the U.S. and Canada, and also source more than half of its components for the North American LEXION combine locally.

    “Nearly 40 percent of German industrial direct foreign investment flows to the U.S.,” Wittig explains. “Many German brands are produced  directly at American plants for the entire world, and are among the major U.S. exporters. Together, German and U.S. technology produce high-tech solutions.”

    “I am glad that CLAAS is one example of this fruitful cooperation.”

  • What Are You Losing Out the Back?

    When margins are tight, efficiency is key. The difference of a few percentage points lost out the back of the combine can mean serious dollars left on the ground. In ag, you can literally count your losses. And that means you can minimize them.

    Do the Math. Harvest losses of 3% or more are not uncommon, while “accepted” losses range from 2-3%. How much would those losses cost YOUR operation? We’ve done the math and provided real-world examples of CLAAS LEXION efficiency.

    CLICK HERE! to learn how LEXION combines are paying dividends with increased efficiency and grain retention.

  • Whatever it takes. CLAAS Service & Parts.

    CLAAS ensures a better harvest for you by offering your dealer 24/7 service and parts support during the season. Our team of professionals is standing by to assist your dealers in doing whatever it takes to keep you running!

    See your local CLAAS dealer for genuine CLAAS parts.

  • XERION Efficiency Exceeds Custom Operator’s Expectations

    Gilbraith Farm Services is a family-run custom farm based near St. Claude in southwest Manitoba, Canada. They provide silage and custom manure spreading for area dairies.

    When their growing business required them to purchase a new tractor, they decided to be the first in Manitoba to purchase a XERION from CLAAS.

    “We’ve been using JAGUAR forage harvesters for about 15 years, and our CLAAS LINER rake is excellent, so we were pretty confident that the XERION would be a reliable tractor for us,” explains owner and operator Peter Gilbraith. “We have an excellent relationship with our dealer (genAg), and we knew the kind of machine we’d be getting.”

    In just a year and a half, the Gilbraiths’ XERION 4500 has already seen more than 2,100 work hours. They use it for packing silage, hauling wagons and pulling their manure spreader.

    Even with all those hours, and virtually no downtime other than standard maintenance, the tractor has had no issues.

    “It’s a very reliable machine,” Gilbraith says.

    Bauke ten Have works for the Gilbraith operation and is the sole driver of the XERION tractor.

    “I have only good things to say about it, “ten Have says. “It’s so reliable and efficient… there is nothing I don’t like about it.”

    Saving money and time

    The fuel efficiency of the XERION tractor impressed both Gilbraith and ten Have.

    “We did a side-by-side comparison with a neighbor’s tractor, pulling the same sized spreader,” says Gilbraith. “The XERION used less than half the fuel and went almost twice as fast. We were very happy. It was even better than we expected.

    HERE'S HOW THE NUMBERS STACK UP



    Versatile 500 FWD

    XERION 4500 4x4

    Fuel efficiency

    Used 20 gallons/hour

    Used 8 gallons/hour

    Speed

    Max 7 miles/hour

    Max 13 miles/hour

    RPMs

    2100

    1600-1700

     "We were very impressed with that,” says ten Have. “We knew the XERION was fuel efficient, but it was beyond our expectations.”

    While those are impressive stats in a field demo, daily operations are more important, and ten Have says the fuel efficiency, speed and the large 245 gallon (930 liter) fuel tank all contribute to more productive time in the field.

    “I don’t have to stop and refuel very often, so I can spend more time getting things done and less time filling it up,” he says. “I also get out to the fields faster, because I can drive 50 km/hour on the highway.”

    But ten Have says an even bigger advantage of the XERION 4500 is the hydraulic reversing fan.

    “I just push a button and wait for about 10 seconds, and the fan blows dust out of the radiator core,” he says. “It keeps the engine from overheating, and it saves me 30-40 minutes every time I complete, because I don’t have to go back to the shop, get out of the cab, pull out the hose and blow the dust out of the engine myself. It’s a real time saver.”

    Providing a quality product

    When Gilbraith Farm Services started using their XERION 4500, their customers noticed, and not just because it’s a nice looking machine.

    “Right away, a customer noticed that the silage is packed a lot better,” says Gilbraith. “It just does a better job.”

    Bauke ten Have agrees. “We can get more pounds per square inch with this tractor. It makes quite a difference.”

    Advantages for the driver

    Simple control, comfort and a good view are all important when spending a long day in the field, and after 2,100 hours in the cab of the XERION, ten Have says he’s thoroughly impressed.

    “The cab has really big windows,” he says. “I can see all around me, which I can’t do in other tractors I’ve worked in, because the windows are smaller and the muffler is often in the way.

    “The cab is quiet and comfortable, and I really like the automatic transmission, too,” he says. “It’s just easy to operate.”

    That simple operation includes the hydraulics, as they can be controlled with just one hand.

    “It’s especially nice when I’m packing the pile with a blade mounted on front of the tractor,” says ten Have. “I can always have one hand on the steering wheel while operating the blade with the other.”

    “It’s just a really good machine,” says Gilbraith. “We were the first, but now our neighbor got one too. It’s pretty easy to see just how reliable it is.”

  • CLAAS Ultimate Experience

    You could be one of five lucky winners to receive an all-inclusive trip for two to Germany, plus a machine demonstration of your choice on your farm!

    During this once in a lifetime experience, you’ll tour the CLAAS museum in Harsewinkel, explore an ancient castle, and visit the CLAAS manufacturing and distribution hubs in Paderborn and Hamm. Along the way you’ll also encounter breathtaking views, quaint villages, incredible architecture, exciting nightlife and delicious food.

    Trip includes:

    • 6-day, 5-night vacation for two

    • Tours of the CLAAS headquarters and factories

    • Hotel and airfare

    • Sightseeing and transportation

    • Food and drink

    You’ll receive an extensive two-day demo of the CLAAS product of your choice, conducted by a CLAAS dealer in your field!


    Adventure awaits! Enter today!

     

    Register by September 30, 2017!

     

    experience.claas.com


    ©2017 CLAAS of America Inc. JAGUAR, LEXION, XERION, QUADRANT, ROLLANT, VARIANT, LINER, DISCO and VOLTO are registered trademarks of CLAAS KGaA mbH. Void where prohibited. No purchase necessary. Promotion is open to legal residents of the United States, the District of Columbia and residents of Canada (except residents of New York, Florida and the Province of Quebec) who are at least (21) years of age as of the date of entry. One entry per household. Subject to Terms & Conditions. To view full rules and regulations, visit experience.claas.com.

  • HISTORY HIGHLIGHT. CLAAS: The early days

    It’s a story that began with four very different brothers – the visionary, the engineer, the team player, and the diplomat. All practical. All hardworking. And each playing his special part in building one of the world’s leading manufacturers of agricultural equipment.

    The Claas brothers grew up farming, working with their parents on the land and in a small family business, repairing and maintaining machinery, and learning how to keep a business afloat.


    THE VISIONARY

    August Claas was an inspired man of action who took the CLAAS enterprise from a small family company to a global group. Throughout his career, he kept firmly rooted in his agricultural background, managing his own farm and exchanging ideas with other farmers.

    Agricultural machinery was always at the center of his activities, though. He developed the legendary knotter hook with a limited floating knotter jaw, technology that is still in use today.

    THE ENGINEER

    Franz Jr. had a way with machines. From a young age, he was responsible for the smooth operation of the flour mill on the family farm. Franz insisted on high quality standards in the business, using modern technical operating equipment and intelligent high-quality tools.

    Franz was known as the “Father of the Tool Workshop,” because he made it his mission to create an in-house tool and machine production facility for CLAAS.

    THE TEAM PLAYER

    The oldest of the Claas brothers, Bernhard was instrumental in bringing about the collaboration between CLAAS and Karl Vormfelde to develop the first European combine harvester.

    While Bernhard was instrumental in every key decision in the company and even lived at the facility, he never held an official position there. He was familiar with all operations, and would step in and make improvements in his quiet, unassuming way. In 1935, Bernhard turned over his partnership shares to his brother Theo to ensure the future of the company.

    THE DIPLOMAT

    Theo was the merchant of the family, and a man of few words. The company always came first for him, and he made sure it operated in the most cost-efficient way possible. He had a reliable business sense and a knack for negotiating, even in the chaos of post-war reconstruction.

    Theo was the one who convinced the British to test the CLAAS SUPER combine in the United Kingdom, which resulted in the first exports to the UK after World War II.

    Each of these brothers played a vital part of building a small family business into CLAAS that we know today – an innovative, responsive and responsible company with deep roots in agriculture and more than 11,000 employees.

  • The knotter - the simple tool that revolutionized baling

    In 1921, the Claas brothers patented their first tool; the knotter, with a limited floating jaw.

    A typical knotter works much like a sewing machine needle, pushing through straw, looping the twine around the bale of straw with the help of a needle and knotter hook, then pulling it tight. This works well when the binding twine has constant strength, but if thickness varies, the twine breaks and bundles fall apart.

    August Claas took this technology and added a floating knotter jaw, so twine of any strength and composition could be tied and always hold. This invention made a huge economic impact in agriculture after World War I, and its basic functions are still used today.

  • The birth of the CLAAS combine harvester

    In 1936, CLAAS introduced the mower-thresher-binder (MDB), the first operational combine harvester designed just for European harvesting conditions. This machine became the foundation on which the company was built.

    The MDB was a combination of a self-binder and a threshing mechanism that employed a cutterbar, a threshing mechanism and a self-binder. It entered production in 1937, but unfortunately only 1,400 machines were built before World War II ended production in 1943.

  • Snap & Share!

    Enter the 2018 CLAAS Life Photography Contest

    Entries due by September 30, 2017

    CLAAS is a way of life and we want to see how you live it!

    Upload photos of your favorite CLAAS machines at facebook.com/CLAAS.NorthAmerica or claasclub.com and you could win a spot in the 2018 CLAAS Calendar. Visit either of the sites often to see your competition and to vote for your favorite images. The top vote getter will win the calendar cover spot and a complete digital camera package ($300 value). The next 13 top vote getters will be featured in the calendar and receive a 20" x 24" gallery-wrapped canvas print of their winning photo ($130 value).

    © 2017 CLAAS of America Inc.