How the Seed Green came to Omaha

In the 1970s the CLAAS brand was largely unknown in the US. The LEXION combine harvester was the first machine to make a name for itself in the States, but not in the green and white finish. That’s because the company had to take a roundabout way though numerous partnerships to break into the highly competitive market.

Matthew Koch had never heard of the name CLAAS when he applied to work for the company in Omaha in 1999. “At that time, CLAAS had formed a joint venture with Caterpillar and that was the name that attracted me.” The 54-year-old Production Director at the Omaha factory smiles with satisfaction, because unlike then, nowadays the CLAAS brand means something in North America, mainly thanks to him. He grins when he remembers his early days with the company: “Here in the US, the farmers just called us the ’LEXION guys‘. Although nobody was familiar with the CLAAS brand, they knew about the product. But that’s all changed now!“

Omaha is the largest city in the US state of Nebraska in the Midwest. The landscape is impressive—huge fields, one after another, stretching for hundreds of miles, interspersed here and there with small towns and farms. Anyone driving a pick-up along the seemingly endless roads can see at once why Nebraska is known as “The Breadbasket”: more than 90% of the land here is used for agriculture, making Nebraska one of the most important producers of agricultural products in the US.

The entrance area of the CLAAS factory in Omaha is surrounded by vast floor-to-ceiling windows, creating a friendly, welcoming impression for visitors entering for the first time. In addition to the 183 thousand square foot production building, there is also a prototype workshop for Development, the Quality Management department, a test track and offices. CLAAS Omaha builds more than 600 LEXION 6000, 7000 and 8000 models here each year. “We still haven’t utilized the full production capacities”, explains Matthew Koch. Many more ambitious goals still beckon, as he sees it. Omaha is a success story which he and his colleagues at the site have yet to finish writing.

“CLAAS may sometimes be seen as an outsider in North America, but it is always viewed as THE technological leader.”

– Kevin Wilkening, design engineer

“The fact that I work with people who are proud of what they do is the reason I like working for CLAAS.”

– Linda Bartlett, Team Lead, Assembly.

“I like working for CLAAS because it offers a down-to-earth working environment and good benefits. My co-workers are very nice. CLAAS is a fantastic place to work.”

– Antonio Johnson, assembly technician

New machines for large fields

CLAAS can trace its history in the US back more than 50 years, although the company made its debut on the US market under different names. The first of these was Ford. In 1965 CLAAS signed a partnership agreement with the American company; combine harvesters supplied by Harsewinkel were exported to the US with the blue-and-white finish. The agreement expired in the 1980s, so in 1989 CLAAS joined forces with Massey Ferguson, and the combine harvesters were painted red, and sold under another name. Blue-and-white or red, the machines proved popular because they were exactly what the farmers desperately needed, explains Matthew Koch.

The US is a vast country stretching over several climate zones. The farms and the produce they grow are just as varied as the country itself. While large quantities of rice are grown in California and the south east, the Midwest is known as the corn and soya bean belt. Wheat is grown mainly in the middle, as well as in Canada, along with other types of grain.

Corn is a good example of how arable farming in the US is different from that in Germany. The land area in the US is much bigger, but so is the planting density for corn: around twice as many plants grow on the same area of land. Many are genetically modified and yield more cobs with more kernels per cob.

As a result, there is huge demand for high-performance machines, especially combine harvesters, which can cope with these yields, explains Matthew Koch. “Under very good conditions, you can get yields of up to 12 tons per acre. Cultivation methods in the US are world class. Other major growing regions such as Europe or Ukraine achieve only roughly a quarter of that, or about 3 tons per acre.”

Learning from American farmers

American agriculture needs slightly modified, high-performance machines. And CLAAS itself is benefitting enormously from its involvement in meeting these market demands, says Matthew Koch. “We get plenty of important feedback and suggestions for improvement from the farmers here. As a result, the combine harvesters are being continually improved. And many of the modifications we make for the American market eventually find their way into German production.”

CLAAS Omaha takes feedback very seriously and is very responsive in incorporating those improvements into our machines to make them available in time for the next season. It’s all systems go in the engineering department in the months after harvesting. The knowledge gained from countless discussions with customers flows directly into new innovations which then roll off the assembly line the following year.

This dynamic pace of change is made possible by our partnerships with local suppliers. Although 60% of parts come from other international sites, 40% are produced in close proximity to Omaha. “The development work is a continuous cycle,” says Matthew Koch. “Listening to customers, improving the product, and then repeating the process.”

“We want to continue growing in the US”

Matthias Ristow, Managing Director Business Administration, explains in an interview what’s so special about the factory in Omaha, and how the German and American cultures differ from one another.

Interview with Matthias Ristow

Visits between locations

It wasn’t the combine harvesters, but forage harvesters that planted the CLAAS name in the minds of farmers in the 1980s. “The JAGUAR arrived on the scene in America and was so efficient that you would have had to be crazy to settle on a different make,” explains Matthew Koch. And just like that, CLAAS became a household name almost overnight.

Having its own network of dealerships was a great advantage. Helmut Claas had personally seen to the establishment of in-house dealerships and partnerships with independent sales partners, initially to bring his balers to market. The JAGUAR was also sold through this dealership network.

The color of the combine harvesters was to change on a number of occasions over the years. First, they were blue and white, then red, and when CLAAS formed a joint venture with Caterpillar in the 1990s, they became yellow. In fact, this move is what first made Matthew Koch aware of the German company. Caterpillar had developed a tractor with crawler tracks, but had no harvesting machines. The deal was that Caterpillar would export crawler tractors to Europe in CLAAS colors and CLAAS in turn would take charge of producing the LEXION combine harvester for North America. The factory in Omaha was built for this purpose. Although Caterpillar stopped manufacturing agricultural machinery in 2000, the LEXION initially retained its yellow color. It wasn’t until 2019 when it finally sported Seed Green.

By farmers for farmers

There’s still plenty of room to grow in Omaha. “We have more than 123 acres of land we can build on and currently we’re only using a very small portion of it”, says Matthew Koch. “So there’s nothing standing in the way of CLAAS of America’s development. We have plenty of room for new product lines, and maybe even for manufacturing, including blanking and painting.”

When asked to describe in one sentence what drives him, the production manager doesn’t waste any time thinking about it. As the son of farmers, his motivation has much to do with his roots in this region and his childhood on the farm. “Producing high quality machines to help the people I grew up with—that makes me really happy.”

Impressions from Omaha

Five facts about Omaha


Omaha has a population of around 500,000. It lies in the Midwest in the state of Nebraska and is its commercial center.


During the pioneer period and the westward migration, Omaha was the site of the first railroad crossing over the Missouri River. The city was founded in 1854 and named after the Omaha Indian tribe, which had sold much of its land to the state.


One of the city’s most famous sons is Warren Buffet, cited by Forbes as the fifth richest person in the world. He is also known as the ’Oracle of Omaha’ on account of his success as an investor. The chair of the Berkshire Hathaway holding company still lives in the city.


Nebraska is in the middle of the Great Plains and has been one of the primary agricultural regions in the US since the arrival of the first European settlers. Today, the prairies are mostly used to grow corn and soya beans.


Nebraska is known in the US as the “Beef State”. This is because beef production is the number one industry in the region, where cattle outnumber people four to one. Note to meat eaters: the “Reuben sandwich” originated in Omaha, as did, perhaps less unsurprisingly, the “Omaha Steak”.

CLAAS Omaha in pictures